1. 可视化:营销效果可视化,精确计算并反映营销成果。 2. 具体化:每章开篇案例,配以模型、公式和练习,行之有效地教你计算营销ROI。 3. 专业化:国内外知名ROI团队、国际绩效改进协会重要成员精心打造,贴合各国营销影响衡量实际。
¥34.00定价:¥68.00 (5折)
【预订】Manipulating Masculinity: War and Gender in Modern 美国库房发货,通常付款后3-5周到货!
¥560.00
【预订】Old House Dictionary: An Illustrated Guide To 美国库房发货,通常付款后3-5周到货!
¥330.00
预售 按需印刷 Facilitating Skills-Based Training Groups 北京发货,付款后10天内发货
¥255.00
【预售 按需印刷】One World at a Time 北京发货,付款后10天内发货
¥169.00
【预售 按需印刷】Jane's Suitcase 北京发货,付款后10天内发货
¥181.43
按需印刷Challenge of Relativism 预订,预计下单后2-3周左右发货!
¥2624
【预售 按需印刷】The Earth Project 北京发货,付款后10天内发货
¥265.05
【预订】Success in Small Business Is a Laughing Matter 美国库房发货,通常付款后3-5周到货!
¥392.00
【预订】The Value of Innovation 9781119242376 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781119242376 Author 作者 Jack J. Phillips Format 版本 精装 Pages Number 页数 300页 Publisher 出版社 The American Ceramics Society (ACerS) Publication Date 出版日期 2017-03-16 Language 语种 英语 Book Contents 内容简介 Innovation is the life blood of practically every organization. Innovation drives growth, development, and prosperity for many organizations and geographical areas.? Sometimes, innovation thrives within a certain geographical location or in certain organizations that are known for their innovative approaches. This outstanding new volume will demonstrate how to measure the success of innovation in all types of organizations. In the last decade, there have been tremendous investments in creativity and innovations sponsored by companies, cities, states, countries, universities, NGOs, and even non-profits. With the magnitude of emphasis on creativity and innovation, the sponso
¥811.00
预订Success in Small Business Is a Laughing Matter 预订,预计下单后2-3周左右发货!
¥328.00
按需印刷Jane's Suitcase 预订,预计下单后2-3周左右发货!
¥213.00
【预售 按需印刷】Product, Platform and Audience
¥333.20
【预订】Behavioural Economics and Terrorism 9780367700485 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9780367700485 Author 作者 Peter J. Phillips and Gabriela Pohl Format 版本 精装 Pages Number 页数 null页 Publisher 出版社 Routledge Publication Date 出版日期 2021-05-03 Product Dimensions 商品尺寸 234x156 mm Language 语种 其它(含多语) Book Contents 内容简介 Behavioural Economics and Terrorism can be used as a guide to help us think about thinking and, in doing so, to appreciate the deep quirkiness of human behaviour.
¥1738
预售 按需印刷 So You Have Heart Disease So Do We 北京发货,付款后10天内发货
¥188.00
【预订】Practical Methods for Reliability Data Analysis 美国库房发货,通常付款后3-5周到货!
¥1933
【预订】No Heroes, No Villains 美国库房发货,通常付款后3-5周到货!
¥87.00
¥124.10
【预订】No Hill for a Stepper Y9781420819717 美国库房发货,通常付款后3-5周到货!
¥128.00
预订 Old-House Dictionary 预订,预计下单后3-4周左右发货!
¥479.75
按需印刷The Earth Project 预订,预计下单后2-3周左右发货!
¥311.00
【预订】The Challenge of Relativism 9781441178855 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781441178855 Author 作者 Patrick J. J. Phillips Format 版本 平装-胶订 Pages Number 页数 168页 Publisher 出版社 Continuum Publication Date 出版日期 2011-09-14 Product Dimensions 商品尺寸 23.4 x 15.6 x 0.9 cm Shipping Weight 商品重量 0.2 kg Language 语种 其它(含多语) Book Contents 内容简介 Offering a comprehensive overview and introduction to the concept of relativism and relativistic arguments, this book investigates the reasons that contribute to the ’evergreen’ status of relativism and asks: why does relativism remain a constant occurren
¥408.00
预订Success in Small Business Is a Laughing Matter 预订,预计下单后2-3周左右发货!
¥618.00
【预订】Handbook of Training Evaluation and Measurement Methods 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781138797307 Author 作者 Jack J. Phillips and Patricia Pulliam Phillips Format 版本 精装 Pages Number 页数 532页 Publisher 出版社 Routledge Publication Date 出版日期 2016-05-24 Shipping Weight 商品重量 1140g Language 语种 英语 Book Contents 内容简介 Today’s economic climate means that anyone involved in training and development must be able to measure its effect on business performance. With a focus on costs, benefits and return on investment, this book constitutes an invaluable guide to the evaluation and measurement of training and human resource development programs.
¥1696
【预订】Scouting and Scoring 9780691180212 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9780691180212 Author 作者 Christopher J. Phillips Format 版本 精装 Pages Number 页数 320页 Publisher 出版社 Princeton University Press Publication Date 出版日期 2019-03-26 Product Dimensions 商品尺寸 8.6 x 5.6 x 1.1 cm Shipping Weight 商品重量 1100g Language 语种 英语 Book Contents 内容简介 An in-depth look at the intersection of judgment and statistics in baseballScouting and scoring are considered fundamentally different ways of ascertaining value in baseball. Scouting seems to rely on experience and intuition, scoring on performance metrics and statistics. In Scouting and Scoring, Christopher Phillips rejects these simplistic divisions. He shows how both scouts and scorers rely on numbers, bureaucracy, trust, and human labor in order to make sound judgments about the value of baseball players.Tracing baseball’s story from the nineteenth centur
¥225.00
【预订】Behavioural Economics and Terrorism 9780367700461 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9780367700461 Author 作者 Peter J. Phillips and Gabriela Pohl Format 版本 平装-胶订 Pages Number 页数 null页 Publisher 出版社 Routledge Publication Date 出版日期 2021-05-03 Product Dimensions 商品尺寸 234x156 mm Language 语种 其它(含多语) Book Contents 内容简介 Behavioural Economics and Terrorism can be used as a guide to help us think about thinking and, in doing so, to appreciate the deep quirkiness of human behaviour.
¥543.00
【预售 按需印刷】The Second Day of Infamy
¥137.70
【预订】McCabe's Nitro: A Western 美国库房发货,通常付款后3-5周到货!
¥123.00
按需印刷Measuring ROI in Environment, Health, and Safety 预订,预计下单后3-4周左右发货!
¥1217.9
Performance Consulting 英文原版 绩效咨询 第三版 改善 衡量和维持组织结果的战略过程 人事管理
¥289.00
明星店铺 华研外语旗舰店
预订 The Value of Innovation:Knowing, Proving, and Showing the 预订,预计下单后3-4周左右发货!
¥1122.9
【预订】Handbook of Training Evaluation and Measurement Methods 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781138797321 Author 作者 Jack J. Phillips and Patricia Pulliam Phillips Format 版本 平装-胶订 Pages Number 页数 532页 Publisher 出版社 Routledge Publication Date 出版日期 2016-05-24 Shipping Weight 商品重量 758g Language 语种 英语 Book Contents 内容简介 Today’s economic climate means that anyone involved in training and development must be able to measure its effect on business performance. With a focus on costs, benefits and return on investment, this book constitutes an invaluable guide to the evaluation and measurement of training and human resource development programs.
¥850.00
【预售 按需印刷】Facilitating Corporate Solutions 北京发货,付款后10天内发货
¥319.00
¥149.60
预订 Product, Platform and Audience 9780648277507 海外仓库发货,通常付款后4-9周到货!
图书信息 书号: 9780648277507 作者: Robert J Phillips 装帧: 平装-胶订 页数: 318页 出版社: Emerging Technology Networks 尺寸: 21.0 x 14.8 x 0.2 cm 出版日期: 2018-02-28 重量: 381g 语种: 其它(含多语) 内容简介 Join digital publishing expert Robert J Phillips
¥270.00
【预订】Return on Investment in der Personalentwicklung 97835407 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783540794295 Author 作者 Jack J. Phillips Chelsea AL USA Format 版本 精装 Pages Number 页数 null页 Publisher 出版社 Springer Berlin Heidelberg Publication Date 出版日期 2008-06-09 Product Dimensions 商品尺寸 23.4 x 15.6 x 1.8 cm Shipping Weight 商品重量 0.6 kg Language 语种 其它(含多语) Book Contents 内容简介 Die Suche nach Kostenvorteilen und st ndig steigender Wettbewerb erh hen den Druck auch auf die Personalentwicklung und ihre Budgets. Dabei stellt der nur unzureichend nachpr fbare Erfolg von Trainingsma nahmen einen gro en Unsicherheitsfaktor dar. Das Buch beschreibt detailliert den 5 Evaluationsstufen umfassenden ROI-Process, der das Kosten-Nutzen-Verh ltnis in der Personalentwicklung als Return on Investment ermittelt und Unternehmen so kosteneffektive und ergebnisorientierte Investitionen in ihre Personalentwicklung erm gli
¥632.00
预订 Phase Transitions and Self-Organization in Elec... 978147 海外仓库发货,通常付款后4-9周到货!
图书信息 书号: 9781475787023 作者: J C Phillips 装帧: 平装-胶订 页数: 454页 出版社: Springer Us 尺寸: 22.9 x 15.2 x 2.5 cm 出版日期: 2013-05-06 重量: 454g 语种: 其它(含多语) 内容简介 Advances in nanoscale science show that the properties of many materials
¥1563
【预售 按需印刷】FURLITIAN SHORT TALES Vol 1 北京发货,付款后10天内发货
¥430.00
【预售 按需印刷】The Furlites of Aroriel
¥356.15
按需印刷Wyatt the Water Drop Goes to Outer Space 预订,预计下单后3-6周左右发货!
¥117.00
【预订】Biophysical Chemistry Y9781849730815 美国库房发货,通常付款后3-5周到货!
¥370.00
PMP项目管理认证学习指南 (美)菲利普斯( Phillips,J.) 著,王安琪,王伟 清华大学出版社【正版】 正版图书,下单前请先咨询客服,欢迎选购!
¥92.98定价:¥195.96 (4.75折)
【预订】Love Letters of Henry VIII to Anne Boleyn 美国库房发货,通常付款后3-5周到货!
¥76.00
【预订】Guide to the Sun 美国库房发货,通常付款后3-5周到货!
¥636.00
【预订】Biomonitoring of Trace Aquatic Contaminants 美国库房发货,通常付款后3-5周到货!
¥1450
如何评估培训效果-追踪六个关键因素的实用指南 菲利普斯(Phillips J.J.) 北京大学出版社【正版】 正版图书,下单前请先咨询客服,欢迎选购!
《如何评估培训效果 追踪六个关键因素的实用指南(第版)》这本书从不同角度详细分析了如何保证培训项目的成功,说明了培训内容的哪些部分应该加强,哪些部分应该削弱或者终止,并分析了其中原因。书中提供了一系列方法、工具、可复制的工作表和各种案例,有项目的可信评估。本书是为从事培训工作的专业人士而写的,也适用于其他任何对使用评估方法去评价,改进和报告培训项目及其结果的工作感兴趣的读者。
¥28.09定价:¥68.18 (4.12折)
【预订】Ultraviolet and X-Ray Spectroscopy of the Solar Atmosphe 美国库房发货,通常付款后3-5周到货!
¥386.00
【预订】Principles of Cattle Production 9781786392701 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781786392701 Author 作者 Clive J. C. Phillips Format 版本 精装 Publication Date 出版日期 2018-10-08 Language 语种 英语 Book Contents 内容简介 Completely updated and revised, the new edition of Principles of Cattle Production continues to provide an introductory level text for all interested in dairy and beef cattle production systems. This edition presents a vision for a cattle industry that addresses issues about impacts on the environment, the welfare of cattle and the provision of safe and high quality food for an increasingly demanding world population.The new edition:- Is expanded to include more on animal welfare, sustainability and production systems in low and middle income countries, including smallholder production systems.- Has undergone a thorough review of all the existing chapters, with new content on the future role of cattle.- Contains quality colour illustrations, so
¥1574
【预售 按需印刷】The Art Of Wheel Gearing 北京发货,付款后10天内发货
¥153.00
【预订】Principles of Cattle Production 9781786392718 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781786392718 Author 作者 Clive J. C. Phillips Format 版本 平装-胶订 Publication Date 出版日期 2018-10-08 Language 语种 英语 Book Contents 内容简介 Completely updated and revised, the new edition of Principles of Cattle Production continues to provide an introductory level text for all interested in beef and dairy cattle production systems. This edition presents a vision for a cattle industry that addresses the environment, the welfare of cattle and the provision of safe and high quality food for an increasingly demanding world population.The new edition:- Is expanded to include more on animal welfare, sustainability and production systems in low and middle income countries, including smallholder production systems.- Has undergone a thorough review of all the existing chapters with new content on breeding cattle and the future role of cattle.- Contains quality colour illustrations, s
¥856.00
海外直订Phase Transitions and Self-Organization in Electronic an
¥1550
明星店铺 中华商务进口图书旗舰店
预订Pacey Packer: Unicorn Tracker Book 1 预订,预计下单后2-3周左右发货!
¥156.00
【预订】Men in the Company of Women: A Provocative Anthology of 美国库房发货,通常付款后3-5周到货!
¥263.00
【预订】Phase Transitions and Self-Organization in Electronic an 美国库房发货,通常付款后3-5周到货!
¥1450
【预订】Letters Upon the Poetry and Music of the Italian Opera; 美国库房发货,通常付款后3-5周到货!
¥158.00
【预订】The Art of Wheel Gearing 9781161657128 美国库房发货,通常付款后3-5周到货!
¥306.00
海外直订Cora Linn. a Romance of the Clyde. 科拉林。《克莱德的传奇》
¥233.00
明星店铺 中华商务进口图书旗舰店
海外直订医药图书A Treatise on Inland Navigation: Illustrated With a
¥321.00
明星店铺 中华商务进口图书旗舰店
海外直订Phase Transitions and Self-Organization in Electronic an
¥1550
明星店铺 中华商务进口图书旗舰店
海外直订医药图书A Treatise on Inland Navigation: Illustrated with a
¥189.00
明星店铺 中华商务进口图书旗舰店